If red carpet beauty [1] and recent trending TV shows [2] mean anything, the neon eye makeup trend [3] is not going anywhere anytime soon. Whether it's neon graphic liner, vibrant eye shadow [4], or mermaid tears (aka a pop of color in the inner corners of the eyes), the beauty trend allows for self-expression and creativity unlike any other — that's probably why so many people can't get enough of it.
But if you've never experimented with neon makeup [5] before, your collection may be severely lacking in options — after all, a bold neon eye shadow palette isn't exactly a staple for most people. "From fluorescent pink liner creases to purple-rimmed eyes, if there is one thing I suggest you purchase for your Spring makeup kit [6], it's a bright colored eye shadow palette," said Deney Adam [7], Ulta Beauty's pro team artist.
In need of a few basic product recommendations? Adam is sharing his picks, along with a step-by-step tutorial for rocking the colorful neon eye makeup trend, ahead.
Step #1: Prep the Eyes
Ultrapigmented eye looks call for an eye shadow primer to hold the color in place. "Dab a touch of the Urban Decay Cosmetics Original Eyeshadow Primer Potion [8] ($12, originally $24) over your lids, to prep for 24-hour wear and crease-free eyeshadow," Adam said. "The polymer technology fills in any imperfections on the skin's surface, so it's a must before any eye shadow application."
Step #2: Conceal Under Your Eyes
With all eyes on you, a little concealer can go a long way. "Apply Tarte Cosmetics Shape Tape Contour Concealer [9] ($27) under your eyes to brighten and to hide the appearance of fine lines and dark circles," Adam said.
Step #3: Apply Your Neon Shadow
Armed with the brightest neon palette you can find, like the Lime Crime Venus Vivid Pressed Powder Palette [10] ($38), pick what look you want. "Depending on what eye look you want to create, use a brush size accordingly (for example, a neon corner crease, I would use a wet liner brush)," Adam said.
Step #4: Finish With Mascara
"Finish any bold eye look with a coat of mascara," Adam said. His pick: the Tarte Maneater Mascara [11] ($23), which will be on sale for just $11.50 on April 4 for Ulta Beauty's 21 Days of Beauty Sale.