Whether you are looking to stock up on necessities or want to try something new for 2021, Target has got you covered with all things beauty. From cult-favorite mascaras and eyeshadow palettes for every mood to gorgeous, long-lasting lipsticks and lip-loving lip glosses and everything in between, Target has all your makeup needs covered in 2021. From new launches to coveted favorites, Target's makeup game is unmatched. Treat yourself to some lash-loving mascara and face-sculpting blushes, highlights, bronzers, contours, and complexion products galore. Try out 2021's hottest makeup trends, or even explore new brands like Jason Wu Beauty and Undone Beauty. Target has some of the best and most underrated makeup products of the year, all at an affordable price range.
Get the boy-brow look with this Jason Wu Beauty Free-Da Brow Mascara ($12).
The Beauty Bakerie Bite Size Eyeshadow Palette ($14) is a gorgeous, warm-toned palette that you'll love to use every day.
Dry skin? No problem with the Black-owned Range Beauty True Intentions Hydrating Foundation ($20).
Get the perfect glossy nude with the Mented Cosmetics Lip Gloss ($16).
The L.A. Girl 9 Pan Palettes in Foreplay ($9) will take you from day to night and simple to glam.
Get the bestselling lashed at an affordable cost with the Lilly Lashes Luxury Synthetic Eye Lashes in Elite ($15).
Get into a tropical vibe with your makeup with the Essence Eyeshadow Palette in Ola Rio ($10).
Give your eyes, lips, and cheeks a flush of color with the E.l.f. Monochromatic Multi Stick ($4). It comes in eight gorgeous shades.
Get perfectly pink cheeks with the Revolution Beauty Vintage Lace Blush Palette in Pink ($12).
The hyaluronic-acid-filled Honest Beauty Gloss-C Lip Gloss ($18) comes in eight hydrating colors to keep your lips looking cute all year long.
Add some metallic goodness to your looks with the C'est Moi Visionary Metallic Makeup Crayon Set — 4ct ($20).
Get the perfect wing every time with the Undone Beauty Unscripted Eyeliner ($12).
Get lengthening, sky-high lashes with the Undone Beauty Indielash Mascara ($10).
Bring back the cool-smoky eye with the Winky Lux Kitten Eyeshadow Palette — Galaxy ($25).
Whether you want volume, length, or both, you can't go wrong with the Color Story Lengthening and Volumizing Mascara Duo ($8).
The L'Oréal Paris Voluminous Lash Paradise Mascara and Primer Kit — Blackest Black and Millennial Pink ($17) will take your lash game to a whole new level. If you loved Lash Paradise already, the primer will only add to your love.
With or without a mask, the L'Oréal Paris Brilliant Signature Shiny Lip Stain Lipstick With Precision Applicator ($10) will stay put all day long.
If you love the CoverGirl Lash Blast Volume Mascara, now you can enjoy it with a new and improved clean formula. Get volume without worrying about ingredients with the CoverGirl Lash Blast Clean Volume Mascara ($10).
Get a glowing complexion with the Jason Wu Beauty Wu-Prime Hydrating & Nourishing Primer Oil ($16).
Give your base some hydration with the NYX Professional Makeup Hydra Touch Primer ($14).
Get the perfect nude with the Mented Cosmetics Semi-Matte Lipstick ($18).
How cute is the Beauty Bakerie EyesCream Paint Job Brush Set ($29)!?
This The Lip Bar Vegan Lip Gloss ($14) will top off any look, from neutral glam to bold and smoldering.
You can't go wrong with the bestselling Maybelline Super Stay Matte Ink Lip Color ($10).
It does not matter that it's winter right now; get the summer glow you've been needing with the Physician's Formula Murumuru Butter Bronzer ($16).
Sculpt your face with the Revolution Beauty x Roxxsaurus Highlight & Contour Palette ($15).
Get perfectly blended blush with the Honest Beauty Creme Cheek Blush ($16).
The Maybelline Face Studio Master Chrome Metallic Highlighter ($8) is one of the best drugstore highlighters on the market. The formula is like butter, giving you a highlight that glows more than the sun!