Beyoncé Drops Surprise Juneteenth Jam "Black Parade" to Spotlight Black-Owned Businesses

Published on June 20, 2020 at 7:39 AM

On Friday, Beyoncé commemorated Juneteenth in true Beyoncé fashion: by dropping a surprise new track, "Black Parade." In her first solo release since last year's The Lion King: The Gift, Queen Bey sings of Black liberation and empowerment — the essence of Juneteenth, which celebrates the official end of slavery in the United States. "We got rhythm, we got pride," she belts. "We birth kings, we birth tribes / Holy river, holy tongue / Speak the glory, feel the love."

Beyoncé promoted the release on her website, along with a curated directory of Black-owned businesses. "Happy Juneteenth. Being Black is your activism. Black excellence is a form of protest. Black joy is your right," she wrote on her site. "'Black Parade' benefits BeyGOOD's Black Business Impact Fund, administered by the National Urban League, to support Black-owned small businesses in need." Listen to "Black Parade" above, then check out Beyoncé's list of Black-owned shops and companies.

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Beyoncé Drops Surprise Juneteenth Jam "Black Parade" to Spotlight Black-Owned Businesses

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