Even if you're not a football fan, we can all probably agree that two of the best things about the Super Bowl are the halftime show [1] and the commercials. This year, Rihanna [2] took the stage for her first-ever headlining performance at the sporting event [3], which saw the Kansas City Chiefs and Philadelphia Eagles face off in Glendale, AZ, on Feb. 12.
The big game is officially over — the Chiefs proved victorious — but the annual star-studded ads began rolling in back in January. On Jan. 9, FanDuel released a commercial starring former NFL player Rob Gronkowski. Three days later, Doritos dropped a Super Bowl ad teaser starring Jack Harlow, and the brand added another one with Missy Elliott on Jan. 24.
On Jan. 19, PopCorners teased its Super Bowl ad, which features a "Breaking Bad" reunion of costars Bryan Cranston and Aaron Paul. And on Feb. 1, Rakuten got in on the Super Bowl fun with an ad teaser featuring Alicia Silverstone [4] reprising her role as Cher from "Clueless." Husband and wife duo Ryan Reynolds [5] and Blake Lively [6] joined in on Sunday with an Aviation Gin ad for him and a Puppy Bowl ad for Betty Buzz for her. And the surprise standouts of the night were Snoop Dogg's Skechers commercial, with a guest appearance by Martha Stewart [7], and Ram Trucks's "Premature Electrification" spot packed full of sexual innuendo.
Last year, we were treated to a slew of commercials [8] featuring stars like Miley Cyrus [9], Zendaya [10], Megan Thee Stallion, Lindsay Lohan [11], Scarlett Johansson [12], Charlie Puth, Will Smith [13], and Pete Davidson. And this year, the Super Bowl ads included famous faces like Jennifer Coolidge, Adam Driver, Serena Williams, Miles Teller, Ben Stiller [14], Steve Martin [15], Diddy [16], John Travolta [17], Zach Braff [18], Donald Faison, and many, many more.
Ahead, rewatch all the best 2023 Super Bowl commercials!
Dunkin': "Drive-Thru Starring Ben"
E.L.F. Cosmetics: "Baby Dolphin Skin"
T-Mobile: "New Year. New Neighbor."
Uber One: "One Hit For Uber One"
Pepsi Zero Sugar: "Great Acting or Great Taste? Ben Stiller"
Pepsi: "Great Acting or Great Taste? Steve Martin"
Pepsi Zero Sugar: "Super Bowl LVII Teaser #1" With Ben Stiller and Steve Martin
Pepsi Zero Sugar: "Super Bowl LVII Teaser #2" With Ben Stiller and Steve Martin
Disney: "Disney100 Special Look"
Popeyes: "From Memes to Dreams"
Squarespace: "The Singularity (Extended)"
Squarespace: "Backstage With Adam Driver"
Hellmann's US: "Who's in the Fridge"
Ram Trucks: "Premature Electrification"
Booking.com: Melissa McCarthy in "Somewhere, Anywhere"
Rakuten: "The Extended Cher Cut"
Bud Light: "Easy to Drink, Easy to Enjoy"
New York Mets: "We Wanna Hear You"
Busch Light: "The Busch Guide: Cold + Smooth Survival Skills"
Planters: "Jeff Ross Gets Ready to Roast Mr. Peanut"
Booking.com: "Melissa McCarthy Gets Ready For the Big Game"
Budweiser: "Six Degrees of Bud"
Michelob Ultra: "New Members Day"
Doritos: "Did Someone Say a Collab?"
Downy Unstopables: "Is That You Biscuits?"
Downy Unstopables: "I Ordered Pizza"
Downy Unstopables: "Call Me Downy McBride"
Downy Unstopables: "Try It For Yourself"
Downy Unstopables: "Visit From Nana"
Downy Unstopables: "I'm Not Doing It Yet"
PopCorners: "Breaking Good"
PopCorners: "Super Bowl Teaser Feat. Jesse From 'Breaking Bad'"
Crown Royal: "Dave Grohl Learns Something New"
Crown Royal: ". . . O Canada"
Doritos: "The Love Triangle"
Michelob Ultra: "Dynamic Duo"
Michelob Ultra: "Ultra on Tap"
Michelob Ultra: "Cinderella Story"
Michelob Ultra: "Beer Run"
Ultra Club: "Full Swing Gossip"
Heineken 0.0: "Now You Can, Before Saving the Day!"
FanDuel: "Kick of Destiny"
Betty Buzz: "Betty Buzz Does Beer"
Aviation Gin: "Win a Trip to the Super Bowl"
Avocados From Mexico: "Make It Better"
DraftKings: "All Customers Get a Free Bet"
Rémy Martin: "Inch by Inch"
T-Mobile: "Bradley Cooper and His Mom Attempt a T-Mobile Commercial"
Paramount+: "Stallone Face"
Dexcom G7: "Feels Like Magic"
GM x Netflix: "Why Not an EV?"
Google Pixel: "#FixedOnPixel"
The Farmer's Dog: "Forever"
Tillamook Cheddar: "Super Bowl 2023 LVII (57) Commercial"
DoorDash: "We Get Groceries"
Kia Telluride X-Pro All-Terrain AWD SUV: "Binky Dad"
Xfinity: "The Next Giant Leap"
Tubi: "Interface Interruption"
