Just in time for your holiday shopping, Mary-Kate and Ashley Olsen [1] will bring their Elizabeth and James line to Kohl's. The CFDA Award-winning designers behind luxury brand The Row will launch a collection of their lower-priced, trend-driven E+J apparel, handbags, and accessories for Kohl's shoppers nationwide in stores and on Kohls.com [2] later this year.

"Our vision for Elizabeth and James is to deliver a lifestyle brand that offers women access to premium fashion at an affordable price without sacrificing quality and fit. Kohl's is the right partner to take our brand into a new era, while staying true to the high-quality, fashion-forward designs that our loyal brand enthusiasts expect from us. Leveraging Kohl's extensive store network and digital platform will also allow us to reach a much larger audience than we have in the past and for this we are particularly excited," Mary-Kate said in a press release.

Ashley seconded their enthusiasm around the partnership, adding, "Kohl's is doing a great job with innovation and thinking differently about omnichannel retail. We have always seen Elizabeth and James speaking to a much larger audience and this new business model with Kohl's will allow us to achieve that. Mary-Kate and I are excited to work with them building out additional lifestyle categories and curating spaces that will bring a new shopping experience to our customer."

Elizabeth and James joins Kohl's roster of trend-driven fashion collabs, including Nine West launching in Fall 2019 and our own POPSUGAR collection at Kohl's [3], which launched in September 2018. As we gear up for the launch and anticipate what's to come from one of fashion's most beloved design duos, we have a sneak peek. Now, all we have to do is wait it out till the holidays (easier said than done, right?).