Mary-Kate and Ashley Olsen Are Dropping an Affordable Line at Kohl's
Just in time for your holiday shopping, Mary-Kate and Ashley Olsen will bring their Elizabeth and James line to Kohl's. The CFDA Award-winning designers behind luxury brand The Row will launch a collection of their lower-priced, trend-driven E+J apparel, handbags, and accessories for Kohl's shoppers nationwide in stores and on Kohls.com later this year.
"Our vision for Elizabeth and James is to deliver a lifestyle brand that offers women access to premium fashion at an affordable price without sacrificing quality and fit. Kohl's is the right partner to take our brand into a new era, while staying true to the high-quality, fashion-forward designs that our loyal brand enthusiasts expect from us. Leveraging Kohl's extensive store network and digital platform will also allow us to reach a much larger audience than we have in the past and for this we are particularly excited," Mary-Kate said in a press release.
Ashley seconded their enthusiasm around the partnership, adding, "Kohl's is doing a great job with innovation and thinking differently about omnichannel retail. We have always seen Elizabeth and James speaking to a much larger audience and this new business model with Kohl's will allow us to achieve that. Mary-Kate and I are excited to work with them building out additional lifestyle categories and curating spaces that will bring a new shopping experience to our customer."
Elizabeth and James joins Kohl's roster of trend-driven fashion collabs, including Nine West launching in Fall 2019 and our own POPSUGAR collection at Kohl's, which launched in September 2018. As we gear up for the launch and anticipate what's to come from one of fashion's most beloved design duos, we have a sneak peek. Now, all we have to do is wait it out till the holidays (easier said than done, right?).