"Beautiful should be easy" is the message of Universal Standard [1], the newly launched brand for sizes 10+ that aims to change the fashion space. Frustrated by the lack of stylish and modern clothing for women sizes 10-28, founders Alexandra Waldman and Polina Veksler took on the challenge to create a line themselves.
Inspired by the idea that every woman deserves to love what she wears [2], the duo began production on a collection of sleek, well-made staples [3]. The debut eight-piece collection includes everything from a sleek skirt to a structured coat — and at a price point that makes it all the more appealing. Read on to see and shop a few of our favorite pieces from the line.
Geneva dress [4] ($120)
Corabelle zip sweater [5] ($130)
Didot unzip skirt [6] ($110)
Marlett oversized coat [7] ($390)
Avenir tulip dress [8] ($160)
Cambria v-top [9] ($110)
Genevette gathered crew [10] ($70)