This Is the Plus-Size Line Fashion Girls Will Flip For

"Beautiful should be easy" is the message of Universal Standard, the newly launched brand for sizes 10+ that aims to change the fashion space. Frustrated by the lack of stylish and modern clothing for women sizes 10-28, founders Alexandra Waldman and Polina Veksler took on the challenge to create a line themselves.

Inspired by the idea that every woman deserves to love what she wears, the duo began production on a collection of sleek, well-made staples. The debut eight-piece collection includes everything from a sleek skirt to a structured coat — and at a price point that makes it all the more appealing. Read on to see and shop a few of our favorite pieces from the line.