& Other Stories is about to bring romance and whimsy to your spring wardrobe [1] with a special collab designed by Minju Kim. The Seoul-based designer, who was the first winner of Netflix's Next in Fashion [2], created a playful spring collection of ready-to-wear and accessories inspired by her fairy-tale aesthetic.
In addition to winning Next in Fashion, Kim won the 2015 H&M Design Award and launched her brand, Minjukim, in the same year. Kim was also a semifinalist in the LVMH Prize For Young Fashion Designers. "Since Next in Fashion, a lot of fans around the world, including those who weren't that interested in fashion before, sent me messages," Kim said in a press statement. "I'm thrilled that the co-lab will allow all these MINJUKIM lovers to easily access and experience our designs and give us the opportunity to show our clothes to a broader audience. I've been waiting a long time for this kind of opportunity and am exhilarated that it's with & Other Stories!"
According to Rocky af Ekenstam Brennicke, head of brand and creative at & Other Stories, the Minjukim collab is a wearable synergy between playfulness and avant-garde haute couture in a way that is modern and appeals to women. We expect it to feature Kim's signature puff sleeves, smocked silhouettes, calming colors [3], and fun prints. Available in select stores and at Stories.com [4], the & Other Stories and Minjukim collab collection launches in spring 2022.
