For whatever reason, buying new underwear is always gratifying, yes? Even when it's not the sexiest style like a cotton bikini or seamless thong, there's something about a fresh pair of skivvies that sparks joy. If you're thinking to yourself, Underwear is underwear, what are you talking about? then perhaps you'd be more enthralled by a cute pair from a small or independent lingerie brand? From bold and bright colors to simple and comfy cuts to superpretty and feminine details, there are tons of cool underwear brands out there with unique styles to peruse. Think high cuts à la the '90s, ruffled and lace designs (hello, French-girl vibes!), and even comfy-cute takes on boxers and tighty-whities.
Whether you're overhauling your lingerie drawer or in the mood for a bright, lacy, or mesh little number to elevate your mood, underwear is always a solid purchase. You're guaranteed to get a lot of wear out of bikinis, thongs, briefs, a cheeky cut, or whatever your go-to underwear style is. Maybe you like to rotate through a few silhouettes depending on the occasion or outfit. Or, your ideal form of "lounge attire" is a comfy sweatshirt, cozy socks, and a cute pair of boyshorts. Perhaps laundry isn't in the cards for you at the moment. No stress. A new pack of undies can help get you through a few more days.
Ahead, scroll on for our edit of cute, comfy, and straight-up practical underwear from small and independent lingerie brands. Not only will you be upgrading your underwear drawer, but you'll be supporting a brand where every purchase makes a difference.
We're obsessed with this new lingerie line and find this orange Parade Cheeky ($9) to be a real mood elevator.
This Soft Focus High Waisted Brief ($48) is our perfect "lounge" style.
For supersoft briefs in cute colors, look no further than this Stripe & Stare Spring Pastels Knicker Box ($49).
These Jonesy Bikini Cut Undies ($23) are so darling.
What more could we say about this Lively The Mesh Back Bikini ($10) other than me-ow?!
We love the color combo on this Araks Isabella Panty ($48).
This Negative Underwear Whipped High Rise ($45) is peak cozy with an oversized sweatshirt and socks.
Can't go wrong with this KiT Undergarments Seamless Thong ($22). The soft blue hue feels so fresh for spring.
For a '90s look, we're so into these Les Boys Les Girls Semi Sheer Seamfree High Waist Briefs ($27).
This Proclaim Tencel Mid-Rise Brief ($28) is silky soft.
A little indulgent, but this Fleur du Mal Gardenia Lace Thong ($45) is so pretty!
For those who thought a white brief couldn't be sexy, we present to you this Mary Young Lux High Waist Brief ($47).
We love the nostalgic look of this Blush Lingerie The Cotton High Leg Thong ($15).
We're always here for a unique color and fabric combo, like this Dora Larsen Frankie Low Rise Knicker ($39).
We highly recommend having a few pairs of this CUUP Bikini ($18) in your lingerie drawer.
With a t-shirt, this Richer Poorer Femme Boxer ($26) is loungewear-chic.
Give your lingerie drawer a French-girl upgrade with Antidote Studios Je t'aime Miami Panty ($45).
This ThirdLove Everyday Cotton Thong ($9) is a total essential. Stock up for every day of the week with the brand's seven for $47 deal.
This Skarlett Blue Beloved High-Rise Chikini ($24) is so delicate and sweet.
This Boy Smells Lilac Brief ($25) puts us in a springtime mood.
Can't go wrong with this Eberjey Pima Goddess Everyday Thong Trio ($48).
We love the detailing on this The Great Eros Forma Hi Waist Bikini ($68).
The mesh booty on these Lorette Lingerie L Ruffle Panties ($57) is low-key sexy.
How beautiful is this Else Belize High Waist Brief ($62)?!
This pair of Thinx Hiphugger Undies ($34) was the label's original and best-selling style. If you're not already familiar, Thinx is the go-to brand for period underwear; the label has created washable, reusable underwear designed to replace pads and tampons, or be worn with tampons and cups for extra protection.
Give us this Beija London Tracks Brief ($39) in every color.
This In A Fiona Lace Thong ($42) is pretty, yet practical.
This Knixy Lace Essential High Rise ($25) gives us French-girl vibes.
Is it us, or are these Baserange Aid Pants ($51) looking ubercozy?
This Vivien Ramsay Hi Cut Panty ($48, originally $64) puts a stylish spin on the simple white thong.
These Gianna Cotton Violet Panties ($62) are made for chill days at home.
Cozy, but make it ultra-feminine in this Lonely Hollie Short ($60).