Time to Shop! Tracy Reese Has a New Collection at Anthropologie, and It's So Dreamy

A force in the fashion space for decades, designer Tracy Reese took a pause from designing in 2018 to revisit her production process and learn more about sustainability and manufacturing possibilities. It was something she knew she had to do. "We're faced with a lot of questions, and sustainability is a huge issue and I didn't want to continue in this industry if what I was producing was harmful to the planet or the people making the clothes and textiles," Reese explained during a launch event at Anthropologie for her new collection, Hope For Flowers. "So I had to press pause, and I was lucky." From there she began a new venture, Hope For Flowers by Tracy Reese [1], a pared-down collection of gorgeous, vibrant, ethically sourced prints that are truly one of a kind. While at Anthropologie for the launch of Hope For Flowers, I had an opportunity to speak with the excited Reese about the inspiration behind her line, as well as about her favorite picks.

"I'm a dress girl," she said when asked what some of her favorite pieces from the collection were. Whimsical green prints and romantic black-and-white dresses dominated the racks behind her as she spoke to an engaged audience about the line. And carrying Hope For Flowers at Anthropolgie was a no-brainer for Reese [2]. "I have enjoyed a wonderful partnership with Anthropologie for more than 23 years — one of the longest and most gratifying of my career! My new brand Hope for Flowers by Tracy Reese speaks to causes that are very close to my heart and I am honored to share it with such an amazing and supportive partner," Reese said in a press release.

Ahead, check out some gorgeous photos of pieces from the collection and from her launch event, which was filled to the racks with fans.