I would consider myself a fitness junkie. While I'm in no way an expert, it's pretty simple — working out makes me feel good, and that's what keeps me coming back for more. But even I have to admit, between my boutique classes, gym membership, and scheduled outdoor runs, hitting a slump every now and then is inevitable.
Working out is hard — and it's supposed to be — but when fitness becomes too routine, or even too structured, it dips into dangerous territory. The last thing we want is for our workouts to be dreaded, or worse, boring, because that's when we run the risk of quitting all together.
Luckily all it takes to combat a plateau is a little creativity. And what better brands to help ignite your fitness fire than Nordstrom and SoulCycle? Both names are iconically fun, fierce, and motivational, and while attending the Sound by SoulCycle event in LA, it dawned on me what the keys to fitness success are. Spoiler alert: they're super easy to implement.
The event, which highlighted the new Soul by SoulCycle activewear line [1], sold exclusively at Nordstrom, consisted of a live Ciara concert and gave off major TED-talk vibes as enthusiastic SoulCyclers — including Angela Davis and Russell Wilson — sweated it out. The spinners didn't miss a beat either, and I couldn't get over how much fun they all seemed to be having. That's when it hit me: when you're having fun, you're motivated, and when you're motivated, you reach your goals.
Together, SoulCycle and Nordstrom [2] are determined to inspire you on and off the bike. And no matter what your fitness objectives are, these brands will help you not only reach them, but also have loads of fun doing it. Read on to discover how Nordstrom and SoulCycle are changing the fitness game by incorporating the four elements ahead into every workout.
A Welcoming Atmosphere
Upon entering the Milk Studios venue, I was immediately greeted by a warm tunnel lined with bright lights. As I walked through, I heard powerful words of inspiration echo through strategically placed speakers — similar to the mantras SoulCycle instructors repeat throughout a class. I was already in the zone and feeling good.
The high energy levels were palpable, the lighting was on-point, and the excited chatter instantly pumped me up. As any fan of SoulCycle can tell you, a friendly face and empowering community make it one of the best workout spots around. When you're looking to get motivated, find a community or class that fits your vibe and leaves you feeling lifted.
Fierce, Flattering Clothes Built For Intensity
There's no question that sporting stylish fitness gear makes working out more fun, and therefore effective. But of course, your attire also has to be functional, which is where Soul by SoulCycle comes in. Sold exclusively in Nordstrom stores and at Nordstrom.com, this activewear line is unbelievably comfortable, innovative, and looks just as amazing as it feels. Sometimes slipping into a new workout outfit is all the motivation we need!
At Sound by SoulCycle, the impressive collection of sports bras, leggings, tanks, and sweatshirts was prominently displayed among glowing neon lights and a full-length mirror. A few lucky attendees, who scored a golden coat-check ticket at the front desk, even won a Soul shopping spree at Nordstrom. Each ecstatic new winner was showered with confetti to celebrate their workout-wear makeover, which no doubt will help inspire them to get active. After all, these clothes are just begging to be shown off!
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A Heart-Pumping Playlist
Obviously not every workout can be accompanied by a live Ciara performance, but at Sound by SoulCycle, we got spoiled with an intimate, upbeat concert by the music legend herself. The star hit us with her 2018 jam "Level Up," as well as beloved hits like "Goodies," "Like a Boy," and "1, 2 Step." The cyclers couldn't help feeding off her energizing music, which just goes to show how powerful an amped-up playlist is. Music truly can do wonders for your mood, spirit, and energy level. And during a particularly intense workout, sometimes it's the only thing keeping you going.
An Encouraging Squad
The atmosphere at the event was supportive and motivational, which makes for one heck of a positive workout experience. When pulling yourself off the couch for a sweat sesh seems especially challenging, try bringing along a friend or two. Not only will your pals keep you accountable, they'll act as your personal cheerleaders, motivating you to finish strong. And when working out also consists of catching up with your friends (in cute workout apparel, like my favorite top from the collection [21] ($52)), it's suddenly a win-win situation on so many levels.