Source: SoulCycle
Clip in and brace yourself for some life-changing SoulCycle [1] news: the company is launching an at-home SoulCycle experience. SoulCycle made the announcement on Wednesday with an exciting Instagram post, saying, "Finally: the transformative, mind-body-soul experience you love — everywhere you are." This is part of a larger digital platform being released from Equinox Group [2], which owns SoulCycle. Equinox shared details in a press release [3] that outlines everything the new digital platform will offer once it launches this Fall: personalized programming and "premium fitness content" from Equinox, SoulCycle, Precision Run, and more. And yes, that means an at-home SoulCycle bike with a screen included.
View this post on Instagram[4]
With the rise of at-home fitness options [6], including Peloton [7] and Tonal [8], it comes as no surprise that one of the most popular studio workouts would follow suit. "The digital platform by Equinox Group reflects the future of experience — blending digital with physical, via exclusive, authentic, and engaging content — empowering consumers to choose where, how and when they work out," the press release stated.