Clip in and brace yourself for some life-changing SoulCycle news: the company is launching an at-home SoulCycle experience. SoulCycle made the announcement on Wednesday with an exciting Instagram post, saying, "Finally: the transformative, mind-body-soul experience you love — everywhere you are." This is part of a larger digital platform being released from Equinox Group, which owns SoulCycle. Equinox shared details in a press release that outlines everything the new digital platform will offer once it launches this Fall: personalized programming and "premium fitness content" from Equinox, SoulCycle, Precision Run, and more. And yes, that means an at-home SoulCycle bike with a screen included.
With the rise of at-home fitness options, including Peloton and Tonal, it comes as no surprise that one of the most popular studio workouts would follow suit. "The digital platform by Equinox Group reflects the future of experience — blending digital with physical, via exclusive, authentic, and engaging content — empowering consumers to choose where, how and when they work out," the press release stated.