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Venus Williams and Stitch Fix Team Up For an Empowering Fitness Campaign

Jan 12 2022 - 9:30am

Venus Williams x Stitch Fix Goodbye Gymtimidation Campaign By @Craig Ambrosio, 2021

Knowing how nerve-wracking beginning a workout routine can be, curated clothing brand Stitch Fix [1] and tennis legend Venus Williams [2] have announced the "Goodbye Gymtimidation" campaign. The phrase "gymtimidation" — a combination of gym and intimidation — describes feelings of fearfulness and anxiety around entering a gym. The company says [3] gymtimidation affects women more than men — including Williams, who's experienced it herself — and hinders them from reaching their fitness and wellness goals. This combined effort offers encouragement to those who are anxious about starting their fitness journey through confidence-building tips from Williams and stylish activewear from Stitch Fix.

The clothing company currently offers activewear in sizes XXS-3X from over 30 brands and says to stay tuned [4] for updates regarding EleVen [5], Williams's activewear brand, coming later this year. You can shop for workout pieces on Stitch Fix through a scheduled delivery service or through a personalized store after taking your own style quiz [6].

Whether you're looking to start using your at-home gym [7] or join a public one nearby, initiating a steady exercise routine can be daunting. Ahead are some of Williams's personal tips, provided by Venus Williams via Stitch Fix, to say goodbye to gymtimidation.

Venus Williams's Motivational Tips For Starting a Wellness Journey


Source URL
https://www.popsugar.com/fitness/venus-williams-stitch-fix-goodbye-gymtimidation-tips-48678269