We wanted to call BS on Justin Timberlake's new Sauza 901 campaign [1] so badly. The singer/tequila maker claims his triple-distilled Sauza 901 tequila is so friggin' smooth, it doesn't need a chaser — not even a lime wedge. As a fond Patrón shot-taker, I rolled my eyes and thought, "Nooo way could you stomach a shot of tequila solo." However, I gathered a group of POPSUGAR editors, and we filmed our shot-sans-lime adventure [2]. Skeptical but curious, we raised the shot glasses high in the air, said a quiet prayer, and knocked them back. And to our surprise, we didn't gag; we didn't cough; we didn't gasp for redemption. Instead, we agreed it was smooth . . . supersmooth. It makes shot-taking a little too easy, we might even go so far as to say. It turns out, Justin Timberlake [3] is not full of mierda.