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Sauza 901 Review

Is Justin Timberlake's Tequila as Smooth as He Claims?

We wanted to call BS on Justin Timberlake's new Sauza 901 campaign so badly. The singer/tequila maker claims his triple-distilled Sauza 901 tequila is so friggin' smooth, it doesn't need a chaser — not even a lime wedge. As a fond Patrón shot-taker, I rolled my eyes and thought, "Nooo way could you stomach a shot of tequila solo." However, I gathered a group of POPSUGAR editors, and we filmed our shot-sans-lime adventure. Skeptical but curious, we raised the shot glasses high in the air, said a quiet prayer, and knocked them back. And to our surprise, we didn't gag; we didn't cough; we didn't gasp for redemption. Instead, we agreed it was smooth . . . supersmooth. It makes shot-taking a little too easy, we might even go so far as to say. It turns out, Justin Timberlake is not full of mierda.

Image Source: POPSUGAR Photography / Anna Monette Roberts
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