Ben & Jerry's continues to remind us that even our choice in ice cream can be a statement. The brand's commitment to social justice [1] and radical change through its partnerships and punny political flavors has only made us indulge even more, and its latest flavor is a powerful one. Ben & Jerry's has teamed up with Colin Kaepernick [2] on a brand-new flavor called "Change the Whirled." The vegan delight is made with a caramel nondairy sunflower-butter base and filled with fudge chips, graham cracker bits, and chocolate cookie swirls.
Not only does the drool-worthy flavor sound absolutely delicious, but it's a beautiful tribute to Colin and the work that he's done to fight systematic oppression [3] and stop police brutality. "As an aspiring social justice company, Ben & Jerry's believes Kaepernick represents the very best of us, willing to use his power and platform in the pursuit of equity and justice rooted in a commitment to love and resistance," the brand said in a press release. "The ice cream maker aims to honor Kaepernick, sweetening the long struggle for justice, and making his vision a reality to Change the Whirled."
The former NFL player's portion of the proceeds from the flavor will go toward his Know Your Rights Camp [5], the organization he founded in 2016 "to advance the liberation and well-being of Black and Brown communities." The best part is that this is not just available for a limited time. Change the Whirled will be available in stores in 2021 as a full-time flavor. Who's ready to kick off the year by digging into a pint of activism?!