Following Sofia Vergara's touching speech [1] at the 2017 People's Choice Awards, news broke that the Modern Family star has teamed up with Emiliano Calemzuk, the former president of Fox Television Studios, to launch a digital media company intended for a largely Latinx audience. Titled Raze [2], the company will produce content for major networks, as well as mobile and online-only platforms.

In this venture, Sofia will continue to work with her business partner and Latin World Entertainment cofounder [3], Luis Balaguer. In a statement shared with The Wrap, Luis said Raze will focus on creating content [4] for "mobile-first users," which, loosely translated, implies a younger demographic. He said, "With talent connecting directly with audiences, we have an opportunity to provide a unique and fresh platform to a new generation of mobile-first users that consume video stories with a hearty appetite."

Interestingly, Raze had a soft launch in early January with the release of Her Name Was Dolores — The Jenni I Knew on Univision. The series depicted the life of Jenni Rivera. Currently, Raze is reportedly working on a scripted series [5] about the life of soccer player Diego Maradona in addition to a young adult drama.

During her aforementioned speech at the People's Choice Awards, Sofia reflected on her crossover success. She said, "Never in a million years, I thought that with this ridiculous accent I was ever going to be able to be part of something so successful, something so loved by all of you." She then noted how her role in a major sitcom has helped "open so many other doors for Latin actors."