"Consent is simple. If it's not yes, it's no." That's the message Project Consent [1] wants to send, and it's doing it in a kind of unconventional (and awesome) way . . . by means of animated genitalia. In three short videos, the nonprofit, volunteer-based campaign group hits the nail on the head about rape culture and sexual consent.

Project Consent's site defines rape culture as "the global epidemic in which sexual assault is trivialized or belittled," saying that it believes that "it's the small things that are the most pervasive and that allow sexual assault to bypass without any serious repercussions. Rather than accepting this way of thinking, we advocate a better future in which sexual assault is condemned without a second thought."

The cheerful boobs, butts, penises, and vaginas aim to call out and combat rape culture and open up the conversation about sexual assault. Watch these videos for an interesting and informational lesson. Bottom line? No means no. No ifs, ands, or butts about it.