If Lush Cosmetics' adorable Valentine's Day bath bombs [1] didn't already get you in the V-Day spirit, its latest campaign is sure to make you fall head over heels. The popular brand recently launched a campaign featuring cute-as-can-be same-sex couples enjoying their favorite limited-edition bath-time treats [2]. The carefree photos are so pure, perfectly capturing the ever-popular motto that "love is love."
Our Valentine's Day goodies are even better when you've got someone to share them with. Online and in shops now: https://t.co/e7OJujFK3I [3] pic.twitter.com/sPryxZ3icE [4]
— Lush North America (@lushcosmetics) January 19, 2017 [5]
To everyone marching today, time for some well-deserved bubbles! #bettertogether [6] #womensmarch [7] #loveislove [8] pic.twitter.com/LDWuSX9EkU [9]
— Lush North America (@lushcosmetics) January 22, 2017 [10]
When Lush started receiving backlash for advertising with photos of nonheteronormative couples, the company responded to "the stir" in the best way possible — with humor!
Last week, we posted a photo that created quite the stir! Let us set the record straight. Big tubs - they do exist! #bathgoals [11] #loveislove [12] pic.twitter.com/r9ieybNJD2 [13]
— Lush North America (@lushcosmetics) January 23, 2017 [14]
Despite some negative feedback, it looks like most of the internet is on the same page: this sweet campaign just took our love for Lush and its fizzy bombs to the next level.
@lushcosmetics [15] loving that you use a non heteronormative couple here. Take my money forever 💸💸💸💸💸
— Gabrielle Leimon (@GabrielleLeimon) January 19, 2017 [16]
The company featured the photos on its website, too!
@lushcosmetics [17] omg I went to your website and that's TWO WOMEN TOGETHER IN A TUB ON YOUR HOMEPAGE, RIGHT? This is giving me life ^_____^
— JoJoTheModern (@JoJoTheModern) January 21, 2017 [18]
People are seriously loving all the love.
@lushcosmetics [19] this makes me so happy, i love your advertising
— lucy | 24 (@heartacheway) January 21, 2017 [20]
These queer ads from @lushcosmetics [21] for Valentine's has me 😭😭❤❤🌈🌈🌈 pic.twitter.com/buyKgIISi3 [22]
— Eliel Cruz-Lopez (@elielcruz) January 19, 2017 [23]
Others are applauding how the brand is taking on such a controversial topic in a fun way.
@lushcosmetics [24] thank you for this advertisement❤️ this is so important to normalize.
— tenderbuds (@theeweed) January 23, 2017 [25]
