If Lush Cosmetics' adorable Valentine's Day bath bombs didn't already get you in the V-Day spirit, its latest campaign is sure to make you fall head over heels. The popular brand recently launched a campaign featuring cute-as-can-be same-sex couples enjoying their favorite limited-edition bath-time treats. The carefree photos are so pure, perfectly capturing the ever-popular motto that "love is love."
— Lush North America (@lushcosmetics) January 19, 2017
— Lush North America (@lushcosmetics) January 22, 2017
When Lush started receiving backlash for advertising with photos of nonheteronormative couples, the company responded to "the stir" in the best way possible — with humor!
— Lush North America (@lushcosmetics) January 23, 2017
Despite some negative feedback, it looks like most of the internet is on the same page: this sweet campaign just took our love for Lush and its fizzy bombs to the next level.
@lushcosmetics loving that you use a non heteronormative couple here. Take my money forever 💸💸💸💸💸
— Gabrielle Leimon (@GabrielleLeimon) January 19, 2017
The company featured the photos on its website, too!
@lushcosmetics omg I went to your website and that's TWO WOMEN TOGETHER IN A TUB ON YOUR HOMEPAGE, RIGHT? This is giving me life ^_____^
— JoJoTheModern (@JoJoTheModern) January 21, 2017
People are seriously loving all the love.
@lushcosmetics this makes me so happy, i love your advertising
— lucy | 24 (@heartacheway) January 21, 2017
— Eliel Cruz-Lopez (@elielcruz) January 19, 2017
Others are applauding how the brand is taking on such a controversial topic in a fun way.
@lushcosmetics thank you for this advertisement❤️ this is so important to normalize.
— tenderbuds (@theeweed) January 23, 2017