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Lush Same-Sex Couple Valentine's Day Ads

Lush Just Gave the BEST Response to People Hating on Its Ads Featuring Same-Sex Couples

If Lush Cosmetics' adorable Valentine's Day bath bombs didn't already get you in the V-Day spirit, its latest campaign is sure to make you fall head over heels. The popular brand recently launched a campaign featuring cute-as-can-be same-sex couples enjoying their favorite limited-edition bath-time treats. The carefree photos are so pure, perfectly capturing the ever-popular motto that "love is love."

When Lush started receiving backlash for advertising with photos of nonheteronormative couples, the company responded to "the stir" in the best way possible — with humor!

Despite some negative feedback, it looks like most of the internet is on the same page: this sweet campaign just took our love for Lush and its fizzy bombs to the next level.

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The company featured the photos on its website, too!

People are seriously loving all the love.

Others are applauding how the brand is taking on such a controversial topic in a fun way.

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