It would seem that Mario Batali didn't make a very wise decision when he decided to send out an "apology" newsletter to his email subscribers. The chef was fired from his hosting job at ABC's The Chew [1] and stepped down from his restaurant group following sexual misconduct allegations [2] that have now come from eight women [3], and subscribers of his newsletter were surprised to find a letter in their inboxes over the weekend that at first read like a pretty standard, though not great, apology that acknowledged his troubling actions. The one major problem with the letter? What Mario included at the very bottom following a "PS": a freaking recipe for pizza dough cinnamon rolls.

If you haven't seen the Mario Batali apology, you should. Starts off ok, but he includes a recipe at the end.

Not making this up. pic.twitter.com/tsHcFVDmh3 [4]

— Matt Kelly (@SoMattKelly) December 16, 2017 [5]

Batali started the newsletter by writing, "As many of you know, this week there has been some news coverage about some of my past behavior. I have made many mistakes and I am so very sorry that I have disappointed my friends, my family, my fans, and my team. My behavior was wrong and there are no excuses. I take full responsibility." Then he emphasized the fact that he has a lot of fans whose trust he will "work every day to regain," after which he signed the letter "-MB." Instead of leaving it at that, he wrote, "PS. In case you're searching for a holiday-inspired breakfast, these Pizza Dough Cinnamon Rolls are a fan favorite." Then there's a big image of those cinnamon rolls and a "get the recipe" link. It was such a ludicrous and tone-deaf thing to do that it seems fake, but people have confirmed they did receive the email [6] as pictured.

Let's break that down and summarize: "Hi, fans, sorry for the sexual assault. Now, who's hungry for some cinnamon rolls?!" To say that Mario's decision to undercut an important apology with a plug for his own recipe renders it insincere is an understatement, and Twitter is appropriately roasting him for it.

Fixed Mario Batali's apology pic.twitter.com/RSk75W8ry4 [7]

— Abbi Crutchfield (@curlycomedy) December 16, 2017 [8]

Tomorrow:

MARIO BATALI
Hey guys, look, I'm sorry if I offended anyone by undercutting my apology with a recipe for pizza dough cinammon rolls.
- mb

ps. i should've also added you can substitute apple and brown sugar for cinammon

— Timothy Malcolm (@timothymalcolm) December 16, 2017 [9]

I genuinely thought that "Mario Batali includes a cinnamon roll recipe in his sexual harassment apology" was an onion gag. My bad. 2017 gonna 2017.

— Ben Novack (@titlecharacter) December 16, 2017 [10]

MARIO BATALI: How do we address the sexual harassment?
PR TEAM: With a heartfelt apology.
MB: A cinnamon roll recipe should do the trick.
PR: That's a horrible idea.
MB: Yeah, let's go with that.
PR: You need to apologize.
MB: OK. Quick apology and then rolls.
PR: We're doomed. pic.twitter.com/dy7aIHUyDV [11]

— Josh Jordan (@NumbersMuncher) December 16, 2017 [12]

Dear men who are wondering how to construct their own apologies: don't follow Mario Batali's lead!