Protests continue across the country in response to George Floyd's death [1], and businesses are speaking up by showing their support for the Black Lives Matter movement [2]. We want to highlight brands that are taking action [3] and showing solidarity with the Black community, so we're spotlighting companies donating money to important causes like the NAACP Legal Defense and Educational Fund [4], the Equal Justice Initiative [5], Reclaim the Block [6], the ACLU [7], The Bail Project [8], and many more worthy organizations.
Join us in recognizing brands that are working to make a difference in these challenging times. Take a moment to see which brands are stepping forward and making tangible contributions to the Black Lives Matter movement. Though it may feel small, thoughtfully shopping is important right [9] now and we appreciate that these companies are using their influence to be a part of progress.
Etsy
Website: Etsy [11]
Donation: Etsy donated $500,000 to the Equal Justice Initiative and $500,000 to Borealis Philanthropy's Black-Led Movement Fund [12], in addition to matching employee donations.
Glossier
Website: Glossier [13]
Donation: Glossier is donating $500,000 across organizations focused on combating racial injustice, including Black Lives Matter, the NAACP Legal Defense and Educational Fund, the Equal Justice Initiative, the Marsha P. Johnson Institute, and We the Protesters. The brand will also be allocating an additional $500,000 in the form of grants to Black-owned beauty businesses.
Fashion Nova
Website: Fashion Nova [14]
Donation: Fashion Nova is pledging to spend $1 million throughout 2020 in donations for community resources and activism, awareness campaigns, and other initiatives to help in the fight for racial equality and opportunity. To start, the brand will donate to organizations fighting for change: Black Lives Matter, the NAACP Legal and Education Fund, and Your Rights Camp.
Aritzia
Website: Artitzia [15]
Donation: Aritzia is donating $100,000 to Black Lives Matter and the NAACP.
Honest Beauty
Website: Honest Beauty [16]
Donation: Honest Beauty is donating $100,000 to organizations fighting racial injustice, including the NAACP Legal Defense and Educational Fund and the Equal Justice Initiative. Additionally, Honest has committed to matching all employee donations made toward civil rights organizations.
Gap Inc.
Website: Gap Inc. [17]
Donation: Gap Inc. brands Banana Republic, Athleta, Gap, and Old Navy have come together to donate $250,000 to support the NAACP and EmbraceRace [18].
Anastasia Beverly Hills
Website: Anastasia Beverly Hills [19]
Donation: Anastasia Beverly Hills donated $100,000 across the following organizations: Black Lives Matter, The Innocence Project, The NAACP Legal Defense and Education Fund, Black Visions Collective, and The Marshall Project.
Everlane
Website: Everlane [20]
Donation: Everlane is donating $75,000 to the Equal Justice Initiative and $75,000 to the ACLU, the latter of which will continue to receive support through the brand's 100% Human [21] initiative.
Spanx
Website: Spanx [22]
Donation: Spanx is donating $100,000 across national organizations focused on combating racial injustice: Black Lives Matter, NAACP Legal Defense and Education Fund, and The Minnesota Freedom Fund. In addition, the brand is committed to donating an additional $100,000 to organizations in its own home of Atlanta.
Amazon
Website: Amazon [23]
Donation: Amazon is donating $10 million to many organizations, including the ACLU Foundation, the NAACP, the Equal Justice Initiative, the Brennan Center for Justice, and the National Urban League.
Herbivore Botanicals
Website: Herbivore Botanicals [24]
Donation: All profits from this weekend will be donated to the ACLU, Black Lives Matter, and the Minnesota Freedom Fund.
Fabletics
Website: Fabletics [25]
Donation: Fabletics is donating $50,000 to support the ACLU in its fight for racial justice and immediate change.
PrettyLittleThing
Website: PrettyLittleThing [26]
Donation: PrettyLittleThing will be donating all proceeds from its Saweetie collaboration [27] to Black Lives Matter.
Billie
Website: Billie [28]
Donation: Billie is donating $100,000 to Black Lives Matter and the NAACP.
Peloton
Website: Peloton [29]
Donation: Peloton is making a $500,000 donation to the NAACP Legal Defense and Educational Fund.
Sunday Riley
Website: Sunday Riley [30]
Donation: Sunday Riley made a $50,000 donation commitment to the NAACP Legal Defense and Educational Fund.
Ganni
Website: Ganni [31]
Donation: The company and founders will be donating $100,000 to Black Lives Matter, the NAACP, and the ACLU in support of the fight to end racial injustice.
Glow Recipe
Website: Glow Recipe [32]
Donation: Glow Recipe is donating $10,000 to the Black Visions Collective [33].
Flamingo
Website: Flamingo [34]
Donation: Flamingo, along with Harry's [35], is donating $500,000 to Black Lives Matter-supporting organizations to "combat racism and support mental health care access for Black communities."
Fila
Website: Fila [36]
Donation: Fila is donating $100,000 to Black Lives Matter.
Cocokind
Website: Cocokind [37]
Donation: Cocokind is donating $10,000 to the ACLU.
Biossance
Website: Biossance [38]
Donation: Biossance is donating $100,000 across the ACLU [39], the Minnesota Freedom Fund [40], Color of Change [41], and Black Lives Matter [42].
Jungalow
Website: Jungalow [43]
Donation: Jungalow is donating 100 percent of profits from all sales made on May 30 to Black Lives Matter.
Savage x Fenty
Website: Savage x Fenty [44]
Donation: In solidarity with the Clara Lionel Foundation [45], Savage x Fenty will be donating funds to support Black Lives Matter of Greater New York and The Bail Project.
Kith
Website: Kith [46]
Donation: Kith will be supporting the Minnesota Freedom Fund, the ACLU, the George Floyd Memorial Fund [47], Kosas [48]
Donation: Kosas is pledging $20,000 to organizations who are actively fighting to make real change: Black Lives Matter, Black Lives Matter Los Angeles, and Color of Change.
Nails Inc.
Website: Nails Inc. [49]
Donation: During the month of June, Nails Inc. will be donating 100 percent of all United States profits from nailsinc.com to Black Lives Matter.
For Love & Lemons
Website: For Love & Lemons [50]
Donation: For Love & Lemons is donating all web sales made this past weekend and today to Black Lives Matter, the Bail Project, the ACLU, and the NAACP Legal Defense Fund. They're currently at $67,000.
Richer Poorer
Website: Richer Poorer [51]
Donation: Richer Poorer is donating $20,000 between the Equal Justice Initiative and the Black Futures Lab.
COS
Website: COS [52]
Donation: COS's company, H&M group, pledged a donation of $500,000 to the NAACP Legal Defense Fund, Color of Change, and the ACLU.
Milk Makeup
Website: Milk Makeup [53]
Donation: Milk Makeup [54] is matching the donation of beauty influencer Snitchery [55], who is giving all of the commission earned from her Milk Makeup code to Black Visions Collective [56].
DevaCurl
Website: DevaCurl [57]
Donation: DevaCurl [58] is donating $50,000 to Black Lives Matter [59].
Ilia Beauty
Website: Ilia Beauty [60]
Donation: Ilia Beauty [61] is donating $50,000 to Black Lives Matter and the NAACP Legal Defense Fund.
Youth to the People
Website: Youth to the People [62]
Donation: Youth to the People [63] donated $50,000 across three organizations: Black Lives Matter, the NAACP Legal Defense Fund, and Black Girls Code [64].
Deciem
Website: Deciem [65]
Donation: Deciem [66] announced a donation of $100,000 across two organizations: Black Lives Matter and the NAACP Legal Defense Fund.
Farmacy Beauty
Website: Farmacy Beauty [67]
Donation: Farmacy Beauty is supporting Color of Change [68] with a $10,000 donation.
Bliss
Website: Bliss [69]
Donation: Bliss [70] is donating $40,000 to the Antiracist Research & Policy Center [71].
Nécessaire
Website: Nécessaire [72]
Donation: Nécessaire donated $10,000 to the NAACP Legal Defense and Educational Fund [73].
Balance Athletica
Website: Balance Athletica [74]
Donation: The brand is donating $30,000 split evenly between two organizations: Color of Change and the Equal Justice Initiative.
Boy Smells
Website: Boy Smells [75]
Donation: Boy Smells donated $10,000 to the NAACP, Black Lives Matter, and the Black Visions Collective of Minnesota.
Eileen Fisher
Website: Eileen Fisher [76]
Donation: The Eileen Fisher Foundation is making a $25,000 donation to The Loveland Foundation [77] and the NAACP Legal Defense Fund.
Verb
Website: Verb [78]
Donation: Verb [79] pledges to donate $10,000 across the NAACP [80] and the ACLU [81].
Prabal Gurung
Website: Prabal Gurung [82]
Donation: Prabal Gurung will be donating 100 percent of net proceeds from the limited edition re-release of its signature Stronger in Colour hoodies and t-shirts to The Bail Project [83].
Saturday Skin
Website: Saturday Skin [84]
Donation: Saturday Skin is donating $10,000 to the ACLU [85].
Paula's Choice
Website: Paula's Choice [86]
Donation: Paula's Choice donated $10,000 to Color of Change [87].
Olive & June
Website: Olive & June [88]
Donation: Olive & June donated $10,000 to Color of Change [89].
The Inkey List
Website: The Inkey List [90]
Donation: The Inkey List is donating $10,000 to the NAACP Legal Defense and Educational Fund [91] to fight for racial justice.
TOMS
Website: TOMS [92]
Donation: TOMS is donating $100,000 to organizations that are working to combat racial injustice, starting with a donation to Black Lives Matter.
SHEIN
Website: SHEIN [93]
Donation: SHEN is pledging to donate at least $200,000 to various Black-led organizations, starting with the NAACP Legal Defense and Educational Fund. Each week, the brand will donate to a different organization and highlight their efforts.
ColourPop Cosmetics
Website: ColourPop Cosmetics [94]
Donation: ColourPop Cosmetics committed to donating $25,000 to the Minnesota Freedom Fund and $25,000 to the ACLU. The brand also pledged an additional $250,000 in support of Black communities through other organizations.
Hourglass Cosmetics
Website: Hourglass Cosmetics [95]
Donation: Hourglass Cosmetics is donating $100,000 across these organizations: the NAACP, Black Lives Matter, the Marsha P. Johnson Institute, the Loveland Foundation, and the Thurgood Marshall College Fund.
Lululemon
Website: Lululemon [96]
Donation: Lululemon is making a $100,000 donation to the Minnesota Freedom Fund.
Catbird
Website: Catbird [97]
Donation: Catbird is donating $15,000 to the ACLU, $15,000 to Black Lives Matter, $15,000 to the NAACP, and $5,000 to other community funds.
MOTHER
Website: MOTHER [98]
Donation: MOTHER will be donating $10,000 to the NAACP and $10,000 to Black Lives Matter.