54 Brands Taking Action and Donating to Support the Black Lives Matter Movement

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Protests continue across the country in response to George Floyd's death, and businesses are speaking up by showing their support for the Black Lives Matter movement. We want to highlight brands that are taking action and showing solidarity with the Black community, so we're spotlighting companies donating money to important causes like the NAACP Legal Defense and Educational Fund, the Equal Justice Initiative, Reclaim the Block, the ACLU, The Bail Project, and many more worthy organizations.

Join us in recognizing brands that are working to make a difference in these challenging times. Take a moment to see which brands are stepping forward and making tangible contributions to the Black Lives Matter movement. Though it may feel small, thoughtfully shopping is important right now and we appreciate that these companies are using their influence to be a part of progress.

Etsy

Website: Etsy

Donation: Etsy donated $500,000 to the Equal Justice Initiative and $500,000 to Borealis Philanthropy's Black-Led Movement Fund, in addition to matching employee donations.

Glossier

Website: Glossier

Donation: Glossier is donating $500,000 across organizations focused on combating racial injustice, including Black Lives Matter, the NAACP Legal Defense and Educational Fund, the Equal Justice Initiative, the Marsha P. Johnson Institute, and We the Protesters. The brand will also be allocating an additional $500,000 in the form of grants to Black-owned beauty businesses.

Fashion Nova

Website: Fashion Nova

Donation: Fashion Nova is pledging to spend $1 million throughout 2020 in donations for community resources and activism, awareness campaigns, and other initiatives to help in the fight for racial equality and opportunity. To start, the brand will donate to organizations fighting for change: Black Lives Matter, the NAACP Legal and Education Fund, and Your Rights Camp.

Aritzia

Website: Artitzia

Donation: Aritzia is donating $100,000 to Black Lives Matter and the NAACP.

Honest Beauty

Website: Honest Beauty

Donation: Honest Beauty is donating $100,000 to organizations fighting racial injustice, including the NAACP Legal Defense and Educational Fund and the Equal Justice Initiative. Additionally, Honest has committed to matching all employee donations made toward civil rights organizations.⁣

Gap Inc.

Website: Gap Inc.

Donation: Gap Inc. brands Banana Republic, Athleta, Gap, and Old Navy have come together to donate $250,000 to support the NAACP and EmbraceRace.

Anastasia Beverly Hills

Website: Anastasia Beverly Hills

Donation: Anastasia Beverly Hills donated $100,000 across the following organizations: Black Lives Matter, The Innocence Project, The NAACP Legal Defense and Education Fund, Black Visions Collective, and The Marshall Project.

Everlane

Website: Everlane

Donation: Everlane is donating $75,000 to the Equal Justice Initiative and $75,000 to the ACLU, the latter of which will continue to receive support through the brand's 100% Human initiative.

Spanx

Website: Spanx

Donation: Spanx is donating $100,000 across national organizations focused on combating racial injustice: Black Lives Matter, NAACP Legal Defense and Education Fund, and The Minnesota Freedom Fund. In addition, the brand is committed to donating an additional $100,000 to organizations in its own home of Atlanta.

Amazon

Website: Amazon

Donation: Amazon is donating $10 million to many organizations, including the ACLU Foundation, the NAACP, the Equal Justice Initiative, the Brennan Center for Justice, and the National Urban League.

Herbivore Botanicals

Website: Herbivore Botanicals

Donation: All profits from this weekend will be donated to the ACLU, Black Lives Matter, and the Minnesota Freedom Fund.

Fabletics

Website: Fabletics

Donation: Fabletics is donating $50,000 to support the ACLU in its fight for racial justice and immediate change.

PrettyLittleThing

Website: PrettyLittleThing

Donation: PrettyLittleThing will be donating all proceeds from its Saweetie collaboration to Black Lives Matter.

Peloton

Website: Peloton

Donation: Peloton is making a $500,000 donation to the NAACP Legal Defense and Educational Fund.

Sunday Riley

Website: Sunday Riley

Donation: Sunday Riley made a $50,000 donation commitment to the NAACP Legal Defense and Educational Fund.

Ganni

Website: Ganni

Donation: The company and founders will be donating $100,000 to Black Lives Matter, the NAACP, and the ACLU in support of the fight to end racial injustice.

Glow Recipe

Website: Glow Recipe

Donation: Glow Recipe is donating $10,000 to the Black Visions Collective.

Flamingo

Website: Flamingo

Donation: Flamingo, along with Harry's, is donating $500,000 to Black Lives Matter-supporting organizations to "combat racism and support mental health care access for Black communities."

Fila

Website: Fila

Donation: Fila is donating $100,000 to Black Lives Matter.

Biossance

Website: Biossance

Donation: Biossance is donating $100,000 across the ACLU, the Minnesota Freedom Fund, Color of Change, and Black Lives Matter.

Jungalow

Website: Jungalow

Donation: Jungalow is donating 100 percent of profits from all sales made on May 30 to Black Lives Matter.

Savage x Fenty

Website: Savage x Fenty

Donation: In solidarity with the Clara Lionel Foundation, Savage x Fenty will be donating funds to support Black Lives Matter of Greater New York and The Bail Project.

Kith

Website: Kith

Donation: Kith will be supporting the Minnesota Freedom Fund, the ACLU, the George Floyd Memorial Fund, I Run With Maud, and several more organizations.

Kosas

Website: Kosas

Donation: Kosas is pledging $20,000 to organizations who are actively fighting to make real change: Black Lives Matter, Black Lives Matter Los Angeles, and Color of Change.

Nails Inc.

Website: Nails Inc.

Donation: During the month of June, Nails Inc. will be donating 100 percent of all United States profits from nailsinc.com to Black Lives Matter.

For Love & Lemons

Website: For Love & Lemons

Donation: For Love & Lemons is donating all web sales made this past weekend and today to Black Lives Matter, the Bail Project, the ACLU, and the NAACP Legal Defense Fund. They're currently at $67,000.

Richer Poorer

Website: Richer Poorer

Donation: Richer Poorer is donating $20,000 between the Equal Justice Initiative and the Black Futures Lab.

COS

Website: COS

Donation: COS's company, H&M group, pledged a donation of $500,000 to the NAACP Legal Defense Fund, Color of Change, and the ACLU.

Milk Makeup

Website: Milk Makeup

Donation: Milk Makeup is matching the donation of beauty influencer Snitchery, who is giving all of the commission earned from her Milk Makeup code to Black Visions Collective.

DevaCurl

Website: DevaCurl

Donation: DevaCurl is donating $50,000 to Black Lives Matter.

Ilia Beauty

Website: Ilia Beauty

Donation: Ilia Beauty is donating $50,000 to Black Lives Matter and the NAACP Legal Defense Fund.

Youth to the People

Website: Youth to the People

Donation: Youth to the People donated $50,000 across three organizations: Black Lives Matter, the NAACP Legal Defense Fund, and Black Girls Code.

Farmacy Beauty

Website: Farmacy Beauty

Donation: Farmacy Beauty is supporting Color of Change with a $10,000 donation.

Bliss

Website: Bliss

Donation: Bliss is donating $40,000 to the Antiracist Research & Policy Center.

Nécessaire

Website: Nécessaire

Donation: Nécessaire donated $10,000 to the NAACP Legal Defense and Educational Fund.

Balance Athletica

Website: Balance Athletica

Donation: The brand is donating $30,000 split evenly between two organizations: Color of Change and the Equal Justice Initiative.

Boy Smells

Website: Boy Smells

Donation: Boy Smells donated $10,000 to the NAACP, Black Lives Matter, and the Black Visions Collective of Minnesota.

Eileen Fisher

Website: Eileen Fisher

Donation: The Eileen Fisher Foundation is making a $25,000 donation to The Loveland Foundation and the NAACP Legal Defense Fund.

Prabal Gurung

Website: Prabal Gurung

Donation: Prabal Gurung will be donating 100 percent of net proceeds from the limited edition re-release of its signature Stronger in Colour hoodies and t-shirts to The Bail Project.

Saturday Skin

Website: Saturday Skin

Donation: Saturday Skin is donating $10,000 to the ACLU.

Paula's Choice

Website: Paula's Choice

Donation: Paula's Choice donated $10,000 to Color of Change.

Olive & June

Website: Olive & June

Donation: Olive & June donated $10,000 to Color of Change.

The Inkey List

Website: The Inkey List

Donation: The Inkey List is donating $10,000 to the NAACP Legal Defense and Educational Fund to fight for racial justice.

TOMS

Website: TOMS

Donation: TOMS is donating $100,000 to organizations that are working to combat racial injustice, starting with a donation to Black Lives Matter.

SHEIN

Website: SHEIN

Donation: SHEN is pledging to donate at least $200,000 to various Black-led organizations, starting with the NAACP Legal Defense and Educational Fund. Each week, the brand will donate to a different organization and highlight their efforts.

ColourPop Cosmetics

Website: ColourPop Cosmetics

Donation: ColourPop Cosmetics committed to donating $25,000 to the Minnesota Freedom Fund and $25,000 to the ACLU. The brand also pledged an additional $250,000 in support of Black communities through other organizations.

Hourglass Cosmetics

Website: Hourglass Cosmetics

Donation: Hourglass Cosmetics is donating $100,000 across these organizations: the NAACP, Black Lives Matter, the Marsha P. Johnson Institute, the Loveland Foundation, and the Thurgood Marshall College Fund.

Lululemon

Website: Lululemon

Donation: Lululemon is making a $100,000 donation to the Minnesota Freedom Fund.

Catbird

Website: Catbird

Donation: Catbird is donating $15,000 to the ACLU, $15,000 to Black Lives Matter, $15,000 to the NAACP, and $5,000 to other community funds.

MOTHER

Website: MOTHER

Donation: MOTHER will be donating $10,000 to the NAACP and $10,000 to Black Lives Matter.