POPSUGAR

Beyoncé Just Launched Her Own Start-Up, and It's Probably Not What You Think

Feb 3 2015 - 9:06am

Source: Youtube user Beyoncé [1]

It's a question we find ourselves asking yet again: what is it that Beyoncé can't do? The superstar has just launched her own start-up, and it doesn't have to do with music or cell phone cases [2]. It's a vegan meal delivery service called 22 Days Nutrition [3] that she's started with her trainer, Marco Borges.

Named after the idea that it takes 21 days to make or break a habit, the website lets you choose from different meal plans, and all dishes will be completely plant-based, non-GMO, gluten-free, soy-free, and dairy-free.

"If a Houston-born foodie like me can do it, you can too — you just need to try it for 22 days," she writes on the website. (You may remember that Beyoncé and Jay Z tried the vegan diet [4] for 22 days in the Winter of 2013.)

Perhaps she'll join the ranks of other successful celebrity tech entrepreneurs [5] and female-driven health websites [6].


Source URL
https://www.popsugar.com/tech/Beyonce-Vegan-Start-Up-36772112