The South American branch of the Salvation Army has turned the infamous dress debate [1] into a moving anti domestic violence ad. The campaign features a bruised woman wearing the white-and-gold version of the dress next to a caption that says, "Why is it so hard to see black and blue? The only illusion is if you think it was her choice." One in six women are victims of abuse, according to the organization. Here's to hoping this powerful message goes viral the same way the dress did.

Why is it so hard to see black and blue? One in 6 women are victims of abuse. #StopAbuseAgainstWomen [2] pic.twitter.com/FgDdKdsMMb [3]

— TheSalvationArmySA (@SalvationArmySA) March 6, 2015 [4]

Why is it so hard to see black&blue?#TheDress [5] #StopAbuseAgainstWomen [6] #TheDressIsBlueAndBlack [7] #TheDressIsWhiteAndGold [8] pic.twitter.com/CJGvXne3Hw [9]

— TheSalvationArmySA (@SalvationArmySA) March 6, 2015 [10]

More on #TheDress:
Some Dude Got a Tattoo of THAT Dress [11]
18 People Who Totally Owned That Dress Debate [12]
The People Behind #TheDress Tell Ellen About Their Whirlwind Week [13]
Celebrities Are Freaking Out About the Color of That Infamous Dress, Too [14]
Finally an End to #TheDress Debate [15]
Here's Where You Can Buy #TheDress [16]