Alida Araica

Alida Araica is a newsletter manager at POPSUGAR, where she oversees and executes editorial and client email strategy and production. Occasionally, she lends her expertise to writing product reviews. Alida has over five years of marketing experience in digital media — working on email, content, and social media programs. She previously worked at Livingly Media and graduated from the University of California, Davis, with a degree in English and minors in technology management and communication. On her days off, you can find her drinking iced coffee, watching a Warriors game, or indulging in her (extensive) skin-care routine.