See Your First Glimpse at the Upcoming Kylie Jenner "Kyshadow" Palette
A video posted by Kylie Cosmetics (@kyliecosmetics) on
UPDATE: It's official: Kylie Jenner is releasing "Kyshadow"! The star shared on her app and her brand's Instagram page that a palette will be coming July 26. The nine-pan compact is loaded with warm neutral shades, including a burnt sienna and sandy taupe. While there are no details yet on how much it will cost, we'll be sure to keep you posted.
A video posted by Kylie Cosmetics (@kyliecosmetics) on
After months of speculating about potential eye makeup launches from Kylie Cosmetics, we've finally been given a clue: this cryptic winking eye. "At 10 a.m. PST the secret will be revealed," the star teased.
Look closely: the peeper is not a video, but a lenticular print. A lenticular print is an image that shifts when moved, just like this iPhone case from Kate Spade ($40). We're hypothesizing that this blinking eye is actually the cover of some kind of palette — either one for filling in brows, or a compact full of eye shadow.
Stay tuned later this afternoon for the big news from Kylie herself, as we'll be updating this post.