This Beauty Blogger Uses Sign Language to Make Her Videos Accessible For All

When I first stumbled across beauty blogger Catherine Martinez's Instagram page, I immediately knew it was something special. Sure, like most babes in the social media beauty sphere, Cat's brows are fierce and her highlight is perpetually flawless — what sets her apart is more than that. When giving reviews, demonstrating tutorials, or even swatching new lipsticks, the recent NYU graduate utilizes American Sign Language and captions to make her videos accessible to a wider range of followers. After all, doesn't everybody deserve a chance to glow?

Martinez, who studied communicative sciences and disorders in college, told PizzaBottle that she began filming ASL beauty videos when she realized a serious lack of access for the deaf community in the beauty sphere. She hopes that her tutorials will raise awareness about the importance of accessible communication. In the same interview, she said:

Though hearing herself, Cat uses her beautiful ASL videos as a chance to learn more signs while simultaneously raising awareness about deaf culture inclusion in the beauty world. And she doesn't just assure that followers who are deaf or hard of hearing can understand her reviews, either — sometimes, Cat will also translate product recommendations into Spanish for followers and family in Venezuela. Nothing is more beautiful than accessibility and representation!

It's no wonder that beauty brands like Anastasia Beverly Hills and TheBalm Cosmetics have shown support for Cat's work. Give some of her best ASL videos a watch ahead, then be sure to follow Cat and support broader inclusion in the beauty world.