Some days, I don't want to fuss with what color I should wear on my lips. Just give me something that looks pretty and natural but brightens up my face, too. Wei East's Lip Sensation Daily Wear ($12) is your daily magic trick! Apply it to your lips, and watch as the color develops to create your own personal lip shade. It goes on smooth and doesn't feather, so I don't need to give myself a double take before meetings or shoots. Plus, because of its balm-like qualities, it helps with dry lips.