POPSUGAR: How do you approach planning a look for a big event?
Pati Dubroff: Well, definitely there’s research and time and attention paid to preparing for it. So you know with a red carpet event, for me the first thing is the dress. As soon as I know what the dress color, shape, or vibe is, I can start planning some ideas around it. Most often for high-profile red carpet events I work with women I know pretty well, but I’ll still do research online. You know with Naomi [Watts] for the [Golden] Globes, I still take time and look at pictures of her from other red carpet events that I’ve done or other people have done just to see what works, what doesn’t work, what should I focus on. So there’s research in just the person . . . how they appear best.