Start the contour where your cheekbone meets your ear, and concentrate most of the color in that area. As you drag the bronzer forward, sculpt your cheekbone using strokes that sweep upward to help lift the cheek. "Don't use back-and-forth motions to sculpt because it'll make the color look stripey," advised Lucero. Halt the color where the iris of the eye starts. "Bringing the color any further into the face can start to make the cheeks look muddy and dirty," she said.