Out with the old and in with the new, that's the mantra of Abercrombie & Fitch these days. The label you may associate with mall hopping in your teen years and easy, beachy t-shirts is getting a bit of a face lift (hey, we all have to grow up eventually).
The first and most noticeable step in the makeover comes with the elimination of logos across all attire, and come Spring, that branding will reportedly be reduced to "practically nothing."
The move is a reaction to declining sales — while there was a time that wearing an Abercrombie & Fitch tee was a status symbol, those days have passed. In addition to updating the stores' notoriously noisy vibes and toning down those racy logos (sorry!) there's a major fashion overhaul coming your way — see a sign of things to come in the gallery.
Source: Abercrombie & Fitch