Fashion Flashback: See Every H&M Designer Collaboration Since It All Began

As the inaugural collaboration, no one could have expected that the 30-piece collection would sell out in just an hour. Even Lagerfeld was disappointed and was quoted at the time as saying: "This was supposed to last two weeks, and it’s over in 25 minutes. I’m sorry for the clients, because I like the idea that everyone could wear Lagerfeld."

The hottest ticket item? A $20 white t-shirt with an illustrated silhouette of the designer.

For H&M's second designer collection, the British designer built a lineup of separates, including $70 zippered skinny jeans, a $40 french-cuffed white cotton shirt, and a $130 oversize trench coat.

It didn't reach the same success as Lagerfeld's, perhaps because, a few months before the launch, H&M was forced to pull its Kate Moss-backed campaign after news broke of her drug use.

Dutch design duo Viktor Horsting and Rolf Snoeren, known for their lavish (and expensive) couture pieces, were the first to include bridal, though only 1,000 wedding dresses — priced around $350 — were made for the Swedish chain.

The famed Italian designer promised a collection with "a dash of festivity and dreams" — and that translated into the exact opposite of a mainstream wardrobe of everyday basics.

Instead, his colorful limited-edition line of womenswear and accessories — which happened to be one of H&M's priciest — was all about leopard spots, zebra stripes, and lots of sequins.

Thanks to Comme des Garcons's founder, Rei Kawakubo, the brand's collaboration helped introduce the retailer to the Japanese market, as it was first sold at its Tokyo store before being made available in all other H&M markets. From deconstructed jackets to baggy shorts and polka-dot sneakers, it was an international sellout.

One of the most successful of the H&M designer collaborations, Matthew Williamson's capsule of vibrant and exotic prints was the first to restrict customers to only two purchases of each item in an effort to ensure more people have an opportunity to buy the line and to ward against those buying in bulk and reselling on auction sites like eBay.

The designer's favorite piece? A bias-cut dress that referenced a look from his first-ever show in 1997. "I focused on the iconic peacock motif seen across my collections to develop a palette of blues, chartreuse, and emerald," he said at the time.

The campaign, photographed by Terry Richardson, was the first to focus primarily on party-ready accessories with a range of shoes. Still, the line also included a range of clothes for men and women, but in a shift in direction, they were created to complement the jewelry, bags, and heels rather than the other way around.

To keep momentum for the popular French designer going, H&M released two back-to-back collections. The first, a lineup of lingerie and nightwear, capitalized on the underwear as outerwear trend. This was also the first time in H&M's collaboration history that the pieces — ranging from $12 thongs and $30 bras to $115 chiffon kimonos and black velour PJs — could also be purchased at stand-alone Sonia Rykiel boutiques.

For the second installment of the collection, Rykiel, known as the "Queen of Knits," focused on her classic, colorful knitwear pieces.

Alber Elbaz's "Lanvin Hearts H&M" collection was a true fashion favorite, with every fan clamoring to snag the one-shouldered hot pink puffed-sleeve dresses and the hyperembellished hand-drawn tees in equal measure. Of all past collaborations, this one included one of the vastest price ranges, with lipsticks sold for under $10 and a dress coat having a $350 tag.

The Donatella-helmed Versace collection focused on iconic dresses — think Greek key motifs and palm prints and patent leather details — but also was one of the first to introduce select home goods, including pillows and throw blankets.

H&M also instituted more rules for shoppers, including an advance wristband signup and a 10-minute shopping time limit with only 20 shoppers allowed in at a time. And while it sold out quickly, the retailer had restocked online and had nearly all pieces available to buy on its website nearly a week after the release, a sign of things to come for commerce.

For those who missed the main Versace x H&M collection, they only had to wait two months for another chance. This time, Versace launched a smaller cruise line that featured fruit-printed hot pants and bikinis perfect for a Winter beach getaway.

The Italian label's founder Consuelo Castiglioni solicited a fellow Italian to help promote his 80-piece collection. Filmmaker Sophia Coppola photographed the complete campaign, starring Imogen Poots and model Liu Wen, and even created a film shot in Marrakech, Morocco, that showcased the line's dream-like aesthetic.

"The prints are unusual," Coppola said at the time. "It doesn't look like anything else, so I wanted to do something artful that represented Marni."

In an attempt to draw fans of the avant-garde fashion label along with those less familiar, H&M went with quantity and offered more than 100 pieces. The clothing, mostly reissued pieces from the Margiela archives, embodied the classic oversize silhouettes, minimalist styling, and incorporation of found objects for which the house is known.

Like many designers before her, the Parisian designer behind so many cool-girl trends (wedge sneakers, anyone?) said this was the perfect way to share her work with more consumers: "The collaboration with H&M was a very nice opportunity to redo what I love in my collections and share this love with a wider public."

The most sought-after pieces included an embellished trophy jacket worn with cropped leather trousers and a black-and-white textured sweater jacket — all of which showed up on street style pros immediately after the on-sale date.

Announced at a late-night Coachella party, one of the most hotly anticipated designer collaborations ever is just weeks away. With a nearly all-black lineup of women's and men's activewear, it's sure to rival the frenzied launch of Lagerfeld collection, which is still the retailer's most successful to date.