Presenting to a packed house — and a celeb-heavy front row — H&M unveiled its Fall '16 Studio collection in Paris on Wednesday on a lineup of top models. Amber Valletta, Ashley Graham, Jourdan Dunn, and Andreja Pejić were just a few of the big names that stomped the catwalk for fans like Olivia Palermo, Emma Roberts, and Ciara. The high-profile guests and models shouldn't shock you anymore — if you'll remember, Gigi Hadid and Kendall Jenner headlined the label's Autumn '15 collection. Still, it's proof of H&M's reach; the fact that seasons after its first 2013 Paris show, the brand is still presenting at Paris Fashion Week — and without a designer collaboration to anchor the collection.
The Studio ware is reason enough to draw a crowd — lest you forget that the H&M brand has also made its mark on the red carpet, and not just the Balmain pieces. The bloggers and insiders wearing H&M to the show (and throughout Fashion Month) are the proof of that too, and we suspect they'll be picking up Fall '16 when it hits shelves shortly. The looks are a cool riff on Western-gone-bohemian, luxurious-seeming, breezy silhouettes grounded with boots, hats, and heavy, structured outerwear. Oh yes, it's a look that will strike a chord with influencers and style stars, thanks to details like python print and headscarves — but H&M's accesibility and price point don't hurt either.