Madewell's Head Designer Reveals the Secret to Styling the Brand's New Lingerie

"We developed all of our own fabrics, which feature a new blend of fibers that create a supersoft feel, are built to last, and allow the wearer to move and feel good in them all day. The styles were designed with comfort in mind so the collection can be worn under everything. We want the pieces to become staples in our customer's daily life."

"We wanted to start by giving our customer soft, easy pieces, and for bras, the main priority was that they were modern and comfortable. They're uncomplicated designs that are as equally beautiful as they are functional."

"We wanted the collection to embody Madewell's approach to dressing — minimal, versatile, and effortless. The goal was to create modern everyday pieces in a range of easy and comfy fabrics that look as great as they feel. We found that it all comes down to the subtle details that we hope the wearer will appreciate."

"If you are wearing a beautiful bra, show it off by allowing a little pop of lace or color to show under a low-cut top or by letting a skinny strap peek out at the shoulder. The key is making sure it looks intentional and to pick a color or texture that complements what you're wearing. For instance, wearing a crisscross bra underneath a low-back top makes the straps feel like part of the outfit."

"My go-to is a classic white v-neck t-shirt, with or without a bra, and a simple bikini bottom. Comfy, easy, and tomboy-sexy."

"My vote is the bikini brief as the most flattering type of underwear. I feel equally confident and comfortable when I wear a brief that fits me well."

"I always like to feel like myself, no matter the occasion. If I'm going out for a nice dinner, I might put on my favorite jeans and to dress it up would wear our lace longline bralette underneath a pretty top. Plus a swipe of lip color like RMS Lip2Cheek and I'm ready to go. Nothing crazy!"

Madewell Mesh-Trimmed Michele Bralette ($32)

Madewell Mesh-Trimmed Bikini ($13)

Madewell Cotton-Modal Eliza Cutout Bralette ($28)

Madewell Cotton-Modal Bikini ($13)

Madewell Cotton-Modal Eliza Cutout Bralette in Colorblock ($28)

Madewell Cotton-Modal Bikini in Colorblock ($13)

Madewell Mesh-Trimmed Michele Bralette ($32)

Madewell Mesh-Trimmed Bikini ($13)

Madewell Lace Liana Triangle Bralette ($32)

Madewell Lace Boyshort ($15)

Madewell Lace Liana Triangle Bralette ($32)

Madewell Lace Boyshort ($15)

Madewell Lace Liana Longline Bralette ($35)

Madewell Lace Boyshort ($15)