We always look forward to spotting a great dress on the runway that induces those need-it-now fashion-girl jitters. And BCBG Max Azria has come up with the solution. The label will team up with LIKEtoKNOW.it for its Spring 2015 show to introduce a real-time, shoppable Instagram feature. During the show, attendees will be able to "like" photos of the collection to receive product information and purchasing access via email instantly.
But this isn't the only positive shift that's sure to boost the efficiency and modernization of this season's upcoming Fashion Week. With all of the changes to come, we're sensing a very bright future for the industry. Read on to get more details about the digital tricks the designers are employing, along with the schedule amendments and shake-ups that, at the end of the day, are totally for the better.