This Unretouched Campaign Shows How Women REALLY Look in Their Lingerie

Some women don't shave, plenty of us have scars and stretch marks, and lots of us are proud to show off our tattoos. When we're rolling around in bed in our underwear, we don't bother to cover up our bodies, so why should the models in a lingerie ad? Fashion label & Other Stories is celebrating its Fall '15 campaign that captures three different women — Helin Honung, Kelsey Lu McJunkins, and Ida Jagerfelt — in their most natural state.

"By showing that the ideal female body is one-of-a-kind and embracing beauty such as scars, tattoos, and birth marks rather than altering them, & Other Stories' imagery reflects a more diverse notion," the company explained.

All three ladies, shot in the & Other Stories atelier in Stockholm, Sweden, by photographer Hedvig Jenning, didn't bother planning out their poses. Instead, they just slipped into the lace designs, which retail from $39 to $60, and let their confident personas shine through. Read on to see the full series of images, which is sure to inspire you to shop, and purchase the lovely pieces now on Stories.com.