The Incredible Viral Blood Donation Campaign We Hope Makes Its Way to the US

While it may seem like there is a bandit removing all the As, Bs, and Os from signs across the globe, it's actually a blood donation campaign. In an effort to encourage people to donate blood, Missing Type is calling on corporations to remove the blood type letters from their signs and emphasize the dwindling resources.

The campaign was launched by the NHS Blood and Transplant department of the British National Health Service. However, cities and companies around the world are joining the effort — Microsoft, Google Japan, Tesco, the famous Amsterdam sign, and the famous Toronto sign have all blocked out the correlating letters.

After a drop in blood donations of nearly 30 percent in the last decade, the Missing Type campaign hopes to stress the importance of donating. An even more staggering statistic, as reported by the World Health Organization, is that 33 people per 1,000 donate blood, which means bank levels are consistently low. As the campaign goes more viral, we anticipate American companies joining the cause. To donate blood in America, visit the Red Cross's donation site map.