"Fit Mom" Swimsuit Calendar Claims There's No Excuse For Being Out of Shape

Remember the mother of three who went viral for posting a bikini-clad photo that read: "What's Your Excuse?" Well, she's back, and her passion for postpartum fitness (sans excuses) is still going strong. Maria Kang, a self-proclaimed "Mompreneur" and fitness enthusiast, has since launched an online fitness platform for moms everywhere — a site that's now selling a "No Excuse" bikini calendar filled with other fit moms.

The 2016 "Fit Mom Swimsuit Calendar" features women across the country who have joined Kang's No Excuse Mom movement, which advocates mothers of all fitness levels striving for healthy lifestyles. "All of us are women who understand how tough it is to prioritize health in the midst or work, school, family and events. Even deeper – it's tough to follow through when you're stressed, depressed, anxious, or unmotivated," reads the program description, which has led moms nationwide to create N.E.M. workout groups to keep one another accountable in their respective fitness journeys.

Kang, the original No Excuse Mom, described the effect her fitness mentality has had on the women she mentors:

While her movement has certainly been met with plenty of controversy — many moms felt fat-shamed and bullied by the "What's Your Excuse" photo that started it all — this calendar is promoting a good cause. Proceeds benefit the nonprofit Fitness Without Borders, which is "devoted to the development and fitness education of community leaders organized in a unified effort to foster healthy children." To buy the calendar for $20, visit Kang's website while supplies last.

How do you feel about the "no excuses" mindset? Is this calendar motivational, or do you find it problematic? Let us know in the comments!