Be Honest: When Was the Last Time You Told Your Mom She's Beautiful?

You might tell her you love her every time you talk to her, but when's the last time you told your mom that she's beautiful?

Ulta Beauty found that although they think it, 79 percent of people don't remember the last time they said so to their mothers. In this touching video, grown sons and daughters find remarkable ways of telling their moms just how beautiful they are — inside and out. Shouldn't you do the same? In fact . . .

Hey, Mom, it's me, Kate. You are absolutely, positively beautiful. Just thought you should know.