AMC Drops Its Plan to Create "Text-Friendly" Theaters

Update: It only took about 24 hours for AMC to fully drop its idea to allow texting in theaters. In a statement sent out via Twitter, CEO of AMC Theatres Adam Aron mentions how the company has listened to its customers loud and clear on this issue. "With your advice in hand, there will be NO TEXTING ALLOWED in any of the auditoriums at AMC Theatres," Aron writes. "Not today, not tomorrow, and not in the foreseeable future." Check out the full statement below.

Original story: In the age of Netflix and chill, Adam Aron, chief executive of AMC Theatres, is looking for a new way to get technology-driven millennials back into the seats of his theaters. The answer? Allowing people to send text messages during movies.

In an interview with Variety magazine, Aron explained the idea behind his logic:

However, Aron's idea was widely unpopular among devout moviegoers. AMC took to Twitter to clarify his statements, but people were still livid with the idea.

While Aron is considering allowing messaging in theaters, he assures that the change would come in a way that "doesn't disturb today's audiences," including the possibility of a VIP section for folks who choose to use their devices. He also tweeted that instead of rolling out the new rule to all movie screens, the text-friendly policy would be tested by very few theaters because he understands the vast majority of audiences prefer an electronic-free movie experience. Either way, people on Twitter are not happy, as you can see below. Would you be OK with this?