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Cuff Security Bracelet

Walk Home Alone? This Pretty Jewelry Will Protect You

On first impression, the gold-plated Selah hinge cuff looks like it belongs on the wrist of an Italian fashion magazine editor or an Egyptian goddess — but this bracelet is much more than meets the eye. Selah has a high-tech secret called CuffLinc built into its golden band.

CuffLinc is a small sensor that can send your circle of trust (parents, BFF, etc.) an SOS notification and your location, should you find yourself in a tricky situation.

There's an entire collection of CuffLinc-compatible jewelry ranging from $50 to $150 available for preorder now (delivery slated for Fall 2014). Style-savvy gadget geeks can choose from leather cuffs, metal bracelets, a simple key chain, a necklace pendant on a long chain, a pearl necklace, or a sporty silicone cuff.

Cuff's jewelry is 10 million times chicer than your grandma's Life Alert (you know, that "Help! I've fallen and I can't get up!" thing).

But the wearable tech's real draw is peace of mind. Worried loved ones might be able to rest a little easier knowing that, in case of an emergency, the lady in their life won't be alone for very long.

Every CuffLinc pairs wirelessly via Bluetooth 4.0 to the Cuff app for iOS. The Cuff owner first invites families and friends to the app. During an emergency, after the CuffLinc is pressed for at least three seconds, your loved ones will receive an alert on their phones.

They'll see the CuffLinc's location on a map, the time the SOS was sent, and their distance from that person. If another person in the CuffLinc owner's network has a Cuff, their jewelry will vibrate, prompting them to look at the Cuff app on their phone.

Users won't ever have to charge their CuffLinc — it lasts one year, then it will need to be replaced. Since the sensor is waterproof, it's completely sealed, meaning that replacing the battery is impossible.

We're hoping that this superchic collection will eventually go beyond security and into fitness tracking or pairing with apps, like a smartwatch!

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Join The Conversation
BillyThePirate BillyThePirate 1 year
My first comment disappeared, so here's round 2: How worthless. Selling the feeling of security is not the same as selling a product that helps people be safe - what if the people in your 'circle' aren't paying attention to their phones? Must be nice for the people selling them that they have to be replaced every year - but you could take the cost of 5 years' worth of these and buy self-defense tools and training that might actually help you in a dangerous situation.
John15437933 John15437933 1 year
"Protect" is not the right word for this. I would say this jewelry won't protect you, but will notify others that you may be in trouble. That may be helpful after a crime occurs, but thats just it; it helps locate you after you've become victimized/killed if it hasn't been stolen or removed from you. Let's say you do see that seedy person approaching you from the end of the underpass, and you activate your cuff. Does the seedy person get an alert to "back off" as well? Useless product IMO, just gives people a false sense of security.
Emily-Bibb Emily-Bibb 1 year
How cool. I'm seriously considering this!
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