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The Most Popular Beauty Brand of 2016 May Surprise You

By Nava Shmulevich

Published on Dec 7, 2016 at 2:00 PM

POPSUGAR Photography | Sheila Gim

It managed to beat out both Nars and Urban Decay — InStyle
Every possible reason you could be finding gray hairs — SheFinds
How to wear millennial pink on your eyelids — Allure
This facial spa is like Drybar for your face — HuffPost Style
The 1 highlighter that will transform you into a VS Angel — Lipstick.com
Margot Robbie swears by these skin treatments for a flawless complexion — Byrdie
This shadow makes you look like you got an eye lift — AOL Beauty

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