Estée Lauder recently named style blogger Irene Kim as its new global beauty contributor. The Korean makeup maven is a Fashion Week darling and rising YouTube star, with over half a million followers on Instagram (and counting!). While that may seem like a small number in comparison to her colleague Kendall Jenner, we're certain that Irene is about to blow up your feed. Read on for why you need to start following her, then visit her account @ireneisgood.
Just look at her glowing complexion! Irene shared a few of her Korean skin care tips on her YouTube channel.
It's not easy to get the Kardashian-Jenner seal of approval! Irene shared this cute snap at a Calvin Klein party — where she learned that Kendall is also going to be working with Estée Lauder. Surprise!
While she isn't afraid to try edgier styles, Irene knows that careful use of negative space can make a strong statement.
Irene's had her hair dyed all the colors of the spectrum, but this soft take on sand art strands is our favorite.