NYX Cosmetics Is Releasing an Eye Shadow Vault — and It's Seriously Affordable
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Though the L'Oréal-owned company NYX Cosmetics can now be found in drugstore aisles nationwide, the brand's latest release is paying tribute to its beginnings in Los Angeles, where NYX is headquartered to this day. Said release, however, isn't confined to just one mere product. Instead, NYX is honoring Los Angeles with an eye shadow vault complete with 12 different shades, all named after famous areas including Beverly Hills, the Valley, and Malibu.
The collection's shadows range from laid-back and subtle to vibrant and electric, much like the cities they're inspired by. West Hollywood, for example, is a nearly neon pink while Santa Monica is a sandy beige. The entire vault is priced at $25, making it one of the most affordable sets of its kind. Sadly, it will only be available for a limited time, so make sure to scoop one up when it launches later this week on Ulta Beauty.
Look ahead for pictures of the entire Cali-inspired collection.