Tarte Is Launching a Sweet (and Superaffordable) Sister Brand
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If you're a fan of vegan, cruelty-free, and affordable cosmetics and skin care — or maybe you just love all things Tarte Cosmetics — you've come to the right place. On Thursday night, it announced the launch of its new sister brand, Sugar Rush, at a celebration in Los Angeles.
Sugar Rush includes 17 products, and all cost $25 or less. Focusing on a younger crowd — ages 18-24 — Sugar Rush includes cosmetics, skin care, and fragrance. Standout products include a skincare brush, a blemish drying-lotion, and makeup brushes that look like cacti. Sugar Rush will be available exclusively at Ulta stores, Ulta.com, and SugarRushBeauty.com on February 24th.
Keep reading to see a few of the products we got to test last night, and stay tuned to see everything the new brand has to offer.
Sugar Rush Beauty
Treat Yo Selfie Drying Solution ($16)
Includes clay and herbal extracts to help improve skin clarity and reduce the appearance of redness.
Cake Butter Whipped Body Butter ($23)
A rich, nongreasy body lotion with vitamin E, shea butter, and sweet almond oil.
A Sweet Offering
Shown here are the Squeezy Clean Face Wash ($17), Star Factor Cleansing Face Brush ($15), Treat Yo Selfie Drying Solution ($16), Best Bud Lip Butter Balm ($12), Don't Hate Hydrate Oil-Free Moisturizer ($19), and the Desert Dreamers Brush Set ($23).
Beach Cheeks Cream Blush ($15)
A cream blush is the cutest little shell that includes shea butter, mango seed butter, and avocado oil. Available in two shades.