Exclusive Beauty Brands That Will Have You Rushing to Walmart

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Be prepared to give your opinion about Walmart a makeover, because the low-cost retailer is completely redefining reasonably priced beauty. Thanks to its recent push for partnerships with quality brands, Walmart is giving Target a run for its money as our favorite destination for everything from lipstick to hair dye. These beauty lines are exclusive to the store's shelves, so don't expect to find these affordable beauty buys anywhere else. Source: Flower Beauty

Claudia Schiffer's Color Ultime Collection

Supermodel Claudia Schiffer's iconic blond locks have been widely envied for decades, and the launch of her affordable hair color collection at Walmart is welcomed by beauty buffs. Schiffer partnered with Schwarzkopf, a German company beloved by the model's family, to produce a line of hair care products. The Ultime collection includes everything from dyes (including Schiffer's own signature shade!) to shampoos, so savvy Walmart shoppers can expect a beautiful future for their hair starting in January.

Ken Paves Hair

Celebrity hairstylist Ken Paves has worked with hair for more than two decades, and his You Are Beautiful line at Walmart shows that he knows his stuff. These high-end products are made with essential oils and without synthetic fragrances and also come at a shockingly affordable price — something that was important to Paves when developing the line. "I believe the consumer deserves it," Paves told Beauty Blitz of You Are Beautiful's natural ingredients and low price tag.

Try: Ken Paves You Are Beautiful Fine Conditioning Mask ($18)

Salon Perfect

If you're a nail polish-lover, you've undoubtedly heard of Salon Perfect's affordable lacquers. But Walmart's inventory of Salon Perfect products doesn't stop at manicure materials . . . you can find everything from luxury-quality false eyelashes to shadow palettes on the retailer's beauty shelves.

Try: Salon Perfect Perfectly Natural Eyelashes ($3)

Hard Candy

Hard Candy epitomized 1990s beauty, from nail polishes that came with matching rings to colorful magazine ads worthy of posting inside your high-school locker. When Walmart brought back the brand in 2009, it brought back an entire makeup movement. Now you can snag the brand's staple nail polish colors at a great price, with other makeup offerings that are sure to please any beauty-lover.

Try: Hard Candy Blush Crush Baked Blush in Living Doll ($8)

Flower Beauty

Drew Barrymore's Walmart beauty line, Flower, is rewriting the book on inexpensive makeup. The brand takes pride in providing quality products at a low price, which isn't easily done. "How do we do it? We do not pay for advertising. Where other beauty brands spend a vast percentage of the cost of their products on ads, we do not," states the line's website, which also emphasizes that the domestically produced makeup is never tested on animals. From the elegant packaging of Flower goods to the company's commitment to quality, we're loving this new affordable beauty concept.

Try: Flower Kiss Stick Velvet Lip Color in Dahlia Dahling ($5)

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