14 Reasons UGG Admits It Needs a Serious Reboot

Take a good long look at the images above. If this is what you think of when you think UGG, the Australian brand would have you think again. Feast your eyes on the video below:

The campaign, featuring artist Langley Fox Hemingway, paints a very different picture than that of 2003. One that some claim marks an effort to diversify the brand and leave behind the glory days of calf-high boots and denim skirts. Only time will tell if the work pays off, because UGG has an uphill battle to march (and we all know how sweaty it can get, walking long distances in sheepskin-lined footwear). Like Juicy Couture and Crocs before them, UGG has an ugly past to clean up before moving forward. Care to clomp down memory lane with us in your coziest footwear? Here, a look at the 13 reasons why these boots need a reboot: